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Q 1-1 Discussion: Globalizing Your Marketing Plan Identify a fashion retailer of your choice and explain how it utilizes technology to globalize. What factors/risks could occur by globalizing too quickly? Explain how technology helps or hinders those factors by presenting examples.

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Tommy Hilfiger is one of the top fashion brands in USA and the brand is claimed globally. The brand has reached a niche in both domestic and international markets and it is constantly upgrading its business approaches to keep pace with standards of the global market. The most important aspect of Hilfiger’s globalization strategy is the use of extensive technology.